mass audience vs fragmented audience
popular culture
xfactor
primark
t4
rnb
package holiday to spain
corrie
the sun
facebook
vs high culture
opera
marks n spencers
horse racing
classical
ballet
marxist ideology: set pf beliefs/ideas held by groups in society
political theorist of 19th cent
passive audience theory: hyperdermic needle theory-drug.
often used by conservative media commentators.
stan cohen folk devils and moral panics
stuart hall 3 different types of audiences there is a prefferred reading,negotiated reading and oppositional reading.
uses and gratification theoru
