compare a music video
and a sitcom
postmodern and traditional styles comparison

criticisms
lack of political content
style of substance

essay... discuss 2 or more media texts that you would define them as postmodern
and explain why you would give them this label

postmodernism/sitcom
history &sitcom
the postmodern condition in sitcom
essay..

is the sitcom over?
-genre is shifting/changing
-more variations of comedy
-digitalisation
-younger audiences
-structure
-content
-

audience theory

mass audience vs fragmented audience


popular culture
xfactor
primark
t4
rnb
package holiday to spain
corrie
the sun
facebook



vs high culture
opera
marks n spencers
horse racing
classical
ballet

marxist ideology: set pf beliefs/ideas held by groups in society
political theorist of 19th cent

passive audience theory: hyperdermic needle theory-drug.
often used by conservative media commentators.
stan cohen folk devils and moral panics
stuart hall 3 different types of audiences there is a prefferred reading,negotiated reading and oppositional reading.
uses and gratification theoru